You can say the impetus behind much of the industry activity during the last few years is cost saving. While the OEMs have launched many initiatives in this cost-saving drive, one that has gotten a lot of press is platform consolidation. In fact if you believe the OEMs press releases, then you would have to believe OEM consolidations (Ford, Volvo, and Jaguar; Renault and Nissan; Mercedes and Chrysler, etc) were in no small way meant to increase volume while reducing cost-sapping platform …
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